Financial Clarity you don’t have to take on faith
At Aleph & Aleph, I untangle multi-channel revenue, inventory, fees, refunds, and sales tax exposure — Human-Verified, AI-accelerated, and reconciled into a clear, honest picture of where your business actually stands.
See if we’re a fit →Every channel, into one clean ledger.
Your storefront, marketplaces, wholesale orders, and social sales each speak their own language — different fees, payout cycles, and reports. I bring all of them into a single source of truth so your P&L finally reflects the whole business, not five disconnected dashboards.
Multi-Channel Bookkeeping
Shopify, Amazon, Etsy, wholesale, your own checkout — every channel reconciled into one clean set of books. Sales, fees, refunds, and payouts matched to the cent, so your numbers reflect what actually happened.
Inventory & COGS
Landed cost, freight, duties, and shrinkage tracked properly — so your gross margin is real, not a guess. You’ll know which SKUs actually make money and which ones quietly bleed it.
Sales Tax & Nexus Tracking
US economic nexus — the part that keeps founders up at night. I track where your sales are creating obligations, keep your books filing-ready, and flag exposure early — so you and your tax preparer can act before a state does.
Fractional CFO & Cash Flow
Cash flow forecasting, ad-spend ROI, pricing, and the question that really matters: can you afford that next inventory order? Investor-ready numbers and a straight answer when you need one.
Revenue is vanity. Margin is the truth.
A $100 order on your store almost never leaves $100 in your pocket. Platform fees, payment processing, COGS, shipping, returns — by the time the dust settles, most founders have no idea what’s really left.
I rebuild your P&L so you can see exactly where every dollar goes, channel by channel and product by product. That clarity is where better pricing, smarter ad spend, and real profit start.
Technology makes me faster. It doesn’t replace thinking.
E-commerce data is messy by nature — thousands of transactions, fee structures that change quarterly, payouts that never quite match the sales report. I use automation and AI tools to move through that volume quickly, but the judgement is always mine.
Every reconciliation, every filing, every margin analysis gets checked by me personally. This isn’t automation for its own sake. It’s accuracy you can trust and turnaround times that don’t leave you waiting three weeks for a straightforward answer.
Reconciled to the payout
Not “close enough.” Your books match what actually hit the bank — every channel, every fee, every refund.
I explain, not just report
You’ll never get a spreadsheet with no context. I tell you what the margins mean and what to do about them.
Available when it matters
Q4 chaos? A nexus letter from a state you’ve never sold to in person? I answer those calls. This is a relationship, not a ticket queue.
“I kept watching good e-commerce brands grow their revenue and shrink their bank balance. The business wasn’t broken — it just needed someone to make the numbers make sense. That’s what I set out to do.”
Aleph and Aleph, LLC grew out of a simple frustration. Too many accounting firms treat e-commerce like any other business — and it isn’t. Inventory, marketplace fees, multi-state sales tax, payouts that lag sales by days. Generalists miss it, and founders pay for it.
I built this practice to do one thing exceptionally well: make online sellers’ numbers trustworthy and legible. You should understand your own margins — not to become an accountant, but because it’s your money and your business.
I keep the practice small on purpose. Every client works directly with me — someone who knows your catalog, your channels, and what keeps you up at night. I use the best technology available, but the point of all of it is to give you more time with a person who actually understands your business — not less.
Asked before you have to ask.
Is AI doing my books?
AI does the heavy lifting — categorizing volume, flagging anomalies, moving fast through thousands of transactions. It never has the final word. Every reconciliation and every number that reaches you is verified by me personally. You get the speed of the technology and the accountability of a person whose name is on the work.
What does the first month look like?
Month one is a cleanup and diagnosis: connecting your channels, reconciling historical payouts, correcting the chart of accounts for a product business, and mapping where your margin actually goes. You end the month with clean books and a plain-English summary of what I found — including the things nobody had noticed.
What do you need from me to get started?
Less than you’d think: read-only access to your sales channels and bank feeds, your QuickBooks file if one exists, and an honest conversation about where the numbers stand today. Messy books are normal — arriving with perfect records would mean you don’t need me.
Which platforms and tools do you work with?
Shopify and Amazon are the core, alongside Etsy, Walmart, and TikTok Shop where sellers run them. The books live in QuickBooks Online, with A2X handling payout-level reconciliation from your sales channels. If you’re on a different stack, ask — the method transfers.
Do you replace my CPA or tax preparer?
No — I work alongside them. I handle the monthly bookkeeping, reconciliation, and margin analysis that makes their job easier and your filings cleaner. When tax season comes, your preparer gets books they can actually trust, and when a filing needs a licensed specialist, I’ll tell you so.
My books are months behind. Is that a problem?
It’s the most common starting point. Catch-up bookkeeping is a defined project with a defined end — we agree on the scope, I bring the history current, and then the monthly rhythm begins. Behind isn’t broken.
What does it cost?
A flat monthly fee, scoped to your channels and transaction volume — no hourly billing, no surprise invoices. I quote after a look at your books, so the price reflects your actual complexity rather than a guess. If the fit isn’t right for your stage, I’ll say so.
Who sees my financial data?
Just me. Access is read-only wherever platforms allow it, credentials are never shared or stored loosely, and your numbers are never used for anything except your books. Confidentiality isn’t a policy add-on in this profession — it’s the profession.
How do we communicate month to month?
You’ll hear from me — not the other way around. Monthly close comes with a plain-English summary of what changed and why it matters, and when something odd shows up mid-month, I flag it rather than letting it wait. Questions in between get answered by the person who actually keeps your books.
Let’s turn your numbers into a clear picture.
Let’s talk about your channels, and see if it’s a fit. If it’s not, I’ll point you to someone who is.
Get in touch →